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Janko
Gambia
1267 Posts |
Posted - 30 Oct 2008 : 21:02:45
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GRTV I hereby propose that the name GRTS be changed to GRTV which fits better, hence the name GRTS is outdated and incompatible with our times.
What say you?
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
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Ebra

Gambia
268 Posts |
Posted - 31 Oct 2008 : 03:51:48
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| Why should the name change, and what are your reasons/mandates given to you to make such as change. GRTS name will remain as it is, and the change of name can only be done by H E Jammeh because he has the power vested on him to do so, as far as he is the President. Good example is Marina Parade was changed to Gaddafi road, but when Gaddafi is no more significant to Gambia's empowerment was later changed by the discretion of the Emperor to it's former name. |
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Janko
Gambia
1267 Posts |
Posted - 31 Oct 2008 : 12:01:40
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Gambia Radio Television Station (GRTS) Gambia(n) Radio Television (GRTV) Which one of the two do you think sounds better?
Let me remind you if you missed the line “I hereby propose…” Am not saying, I “will” change the name hence I do not have that power and the approval of Gambians it is meant to serve. Rather am just making a proposal, which is not political in anyway. I think GRTV is more modern and simple comparatively. This is meant to be an open discussion and not to dictate to anyone’s opinion.
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
Edited by - Janko on 31 Oct 2008 12:09:51 |
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mansasulu

997 Posts |
Posted - 31 Oct 2008 : 13:47:46
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Janko, its Gambia Radio and Television ServicesStation |
"...Verily, in the remembrance of Allâh do hearts find rest..." Sura Al-Rad (Chapter 13, Verse 28)
...Gambian by birth, Muslim by the grace of Allah... |
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Janko
Gambia
1267 Posts |
Posted - 31 Oct 2008 : 14:10:50
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Thanks Mansasulu for the correction; Gambia Radio and Television Services. Gambia Radio Television
Adding “Services” is repetitive, gives no new information, unnecessarily long, stiff and adds no value to the name. Whiles GRTV is soft, easy to utter, simple and functional.
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
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Karamba

United Kingdom
3820 Posts |
Posted - 31 Oct 2008 : 18:01:17
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GRTV conveys a simpler clearer message. The universal term TV comes out even better understood. Janko, you have a great idea in bringing out this useful observation. |
Karamba |
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Janko
Gambia
1267 Posts |
Posted - 31 Oct 2008 : 23:41:15
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Karamba! I like your graphics/Logo… Suggestions are hereby invited for the logo of GRTV. The first price goes to the one who comes up with the most original motives portraying typical Gambia(n) Let’s join the media planet in this era of “name-is-every-thing” And not stay behind, in times long gone.
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
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toubab1020

12314 Posts |
Posted - 01 Nov 2008 : 12:57:22
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Never mind the reasons behind the rebranding but be aware of the costs,one John Prescott (a UK politician who has been sidetracked by the current administration in the UK)has some experience in rebranding have a look at this report (OK I know its from the then opposition!!) but it does show up what I would call waste,"if it ant broke why fix it?"
http://conservativehome.blogs.com/torydiary/2006/12/645_for_changin.html |
"Simple is good" & I strongly dislike politics. You cannot defend the indefensible.
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Karamba

United Kingdom
3820 Posts |
Posted - 01 Nov 2008 : 13:26:33
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Going by experience in Gambia since Yahya seized power by coup, we have seen more change of names beyond historical proportions. For example, names of streets in Banjul have changed. Some of those streets have public institutions located on them. That means documents have to change face. Such costs are thousand fold more than what obtains by upgrading just one national public media for better meaning.
Not only streets in Banjul. Whole administrative areas have changed names at least once. What was Western Division is now Western Region and similar changes all around the country. The simple title Commissioner has now been changed to Governor. All those changes bear their cost in change of official documents.
But the big issue relates to people's birth certificates and property title deeds. Unless there is official declaration in solid document to ensure such change of names will not affect propriety, there are potential cause for disputes.
These are observations to bear in mind as we compare and contrast cost of changes. |
Karamba |
Edited by - Karamba on 01 Nov 2008 13:28:50 |
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Janko
Gambia
1267 Posts |
Posted - 02 Nov 2008 : 13:07:46
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Toubab1020, thanks
Am puzzled by the fact that you’re implying cost to be a "reason"to not mind the "reason" behind correct branding, so which reason is reasonable. In this media era (name-is-everything) branding is everything; Gambia must do all she can to be in the game and that is having a strong brand.
Gambia Radio and Television Services; is five words Gambia Radio Television; is three words. So, let’s say, if we are to print the two names in simple black & white the first name would cost 40% more in ink and space than the second name which means we would save 40%, which would in turn reduce the cost of re-branding by the same amount; a significant part of the total cost; therefore the argument of cost in this case is more rhetorical than reasonable.
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
Edited by - Janko on 02 Nov 2008 22:24:33 |
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toubab1020

12314 Posts |
Posted - 02 Nov 2008 : 19:29:06
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No need to be puzzled,I read what you say but was mearly pointing out that rebranding has costs attached to it and is rebranding really necessary,In john Prescotts case it was a total waste of taxpayers money if you are convinced that a change of name will have great benefits in increased sales or awareness of the product then do it. bout if the change is on a whim then its not worth doing.
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"Simple is good" & I strongly dislike politics. You cannot defend the indefensible.
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Edited by - toubab1020 on 02 Nov 2008 19:33:33 |
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Janko
Gambia
1267 Posts |
Posted - 24 Feb 2010 : 20:22:41
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I was assaulted seeing the new GRTS vignette with the Kora. It’s very uplifting to see GRTS finally using the symbolism of the Kora.
I still think, it should be change to GRTV, simple, modern and less complicated
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
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Momodou

Denmark
11804 Posts |
Posted - 26 Feb 2010 : 16:55:00
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| Janko, I agree with you that GRTV sounds more appropriate than GRTS. However, change of company name always comes with expenses with regards to the letterheads, logos etc. |
A clear conscience fears no accusation - proverb from Sierra Leone |
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Janko
Gambia
1267 Posts |
Posted - 27 Feb 2010 : 17:02:33
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Thanks, Momodou I fell in Love with the new vignette "Kora symbolism", hence it is ours and its a great instrument better than the colonial "hoe & ax"
The new vignette must have cost; but it seems as it would be modified every once in a while, so next time they do modification would be the perfect time to implement GRTV. It pays to be up-to-date
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Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy |
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